AuthorRank is Google’s attempt to analyze the influence and reliability of those who write blog posts, web pages, and the like.
For the average writer, marketer or content producer, AuthorRank offers an incredible opportunity to brand yourself. Even more important for those of us who write books, it also makes us responsible for the quality of work we produce online. As experts, we have a much greater chance to stand out – because we are accustomed to creating great content.
It’s clear Google is seeking to evaluate the substantive quality of online authors. By understanding AuthorRank now, we as authors can establish ourselves and our aggregated body of work online as worthy of being ranked higher in the search engines.