To Market Your Book, Start a Movement

To Market Your Book, Start a Movement

My friend Steve Harrison wrote an email newsletter a few weeks ago where he told the story of Will Bowen and his purple bracelets.

Steve’s main point was simple: If you want to get major media, first figure out what interesting thing you are trying to do. How are you challenging people? If you can answer that question, you can transform yourself from a run-of-the-mill author or expert into a newsmaker and media star.

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