mobile marketing

Mobile Marketing in 2015 and Beyond

If your website isn’t mobile friendly, you will lose visitors and sales. And, finally, if you aren’t using other mobile tools (apps, push notifications, etc.), you will be missing a lot of new opportunities. Yup, it’s the year of mobile marketing!

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Video and Mobile: 2015’s Hot Marketing Tools

While video has been hot for over 10 years, it will only be getting hotter this year, especially on mobile. And, if your website isn’t mobile friendly, you will lose visitors and sales. And, finally, if you aren’t using other mobile tools (apps, push notifications, etc.), you will be missing a lot of new opportunities. […]

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Mobile Marketing Stat of the Day: Forbes Mobile

Mobile visitors to Forbes.com accounted for 51% of all visits (39% smartphones and 11.5% tablet) during the first week in May, 2014. Chief Product Office for Forbes, Lewis D’Vorkin noted: Making money in the media business increasingly means finding ways to tap consumer interest in online streams.

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Mobile Marketing Stat of the Day: April 10, 2014

iPhones and iPads accounted for half of all emails opened during the last half of 2013! 38% of iPhone users spend 15 seconds or more viewing each email message they opened. Android devices accounted for 14% of all emails opened during that same period (the last half of 2013).

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Mobile Marketing Stat of the Day: April 11, 2014

Mobile Marketing Stat of the Day Consumers will spend $626 billion via mobile devices in 2018, up from $204 billion this year.

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Mobile Marketing Stat of the Day: April 5, 2014

When compared to the average smartphone performance, iPhones had 17% higher CTRs (click through rates) while delivering CPCs (costs per click) that were 1% lower. While Windows Phone 8 delivered 150% higher CTR with only a 1% higher CPC.

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Mobile Marketing Stat of the Day: April 4, 2014

Mobile devices now account for 53% of Facebook’s ad revenue (as of the 4th quarter of 2013). That’s compared to 23% in the 4th quarter of 2012.

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Mobile Marketing Stat of the Day: April 3, 2014

Key takeaway: When paying for Google ads, know that many people will see your ad and respond or not from their mobile phones or tablets. Consider where you send them when they click on your link. Make sure the destination website is mobile ready.

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