The average person simply does not realize that the media needs them. Newspapers, magazines, and other media are constantly looking for stories and press releases that they can run to fill their pages. Looking in the papers and seeing what others had sent in made me realize that every other thing that I was doing […]
Guest Post by Jeff Davidson – So, you wrote a book! What can you be expected to answer, whether the questions come from a reporter, the marketing director from your publishing house, or anyone in bet…
Any author worth his/her salt periodically grapples with the daily to-do list. To-do lists have been with us since the dawn of humankind and, today, everyone keeps one in some form or another. However, some authors are more effective at maintaining a to-do list and executing the items on the list. Here are a number […]
Guest Post by Jeff Davidson The book publishing industry, as we have long known it, is beginning to implode. A book that sells as few as 3,500 copies in a week can land on the bestseller list.
An insidious trend is impacting authors, writers, poets, and all creative individuals everywhere. As a result of the Amazon.com review process, virtually anyone can post anything about any intellectual property at any time. Such postings can be made independently of whether or not one has actually, say, bought and read the book, or has anything […]
The success of a book is 10% content and 90% marketing. Unless the publishing house is behind your book, forget it.
Focus on Your Potential Readers If you concentrate for a moment on who will be reading your article and what impact it will have on them, your writing will flow more smoothly. Think of the last time you wrote a letter to a friend or relative. Your writing task was on a one-to-one basis and […]
Would you like to create a celebrity author image? Here are 7 ways you can cultivate your celebrity image as a book author: Get a Photo — Whenever you’re speaking on the same bill with a well-known politician, media personality, or other household name, hail any photographer in sight and ask if he/she would mind […]