All of marketing consists in creating relationships. Real relationships: friends, lovers, partners, warriors, fans. — John Kremer Have you built your tribe? Have you inspired a fan club? Do you lead, or do you follow? Do you share, or do you shout?
All businesses should include love for their customers as part of their brand strategy. Also love for employees, partners, suppliers, etc. — John Kremer If you love your readers, your readers will love you!
We cannot change the direction of the wind, but we sure can change the direction of our sails. — Michelle Lorusso John’s Book Marketing Tip: We can’t control the outside influences that might affect how and when we market our books, but we can control how we work with those influences. And we control what […]
Book Marketing Tip No matter how many rejections you get from the media, no matter how many “no’s” you hear, no matter how many times your JV partners don’t follow through, keep moving. Move forward. Keep on truckin’!
A bad book can’t be sold no matter how good the plan of action. You can sell a few copies of a bad book, but once the word gets out – and it always does – then you will sell few additional copies. Content is important in book marketing. The quality of writing is important […]
I recently returned from a conference in California and wore a t-shirt with my 1001 Ways to Market Your Books cover. I got a comment on the shirt from someone in the elevator down to the shuttle van, from someone at the front desk, from two people in the shuttle van who need the book […]