book marketing

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Ellen L Hughes: Ask for Help

Guest post by Ellen L. Hughes, author of Be a Smart Client Ask for Help; Get More Help Working as a paralegal for over 20 years, I noticed many clients were intimidated by lawyers and the legal system.

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Never Let Failure Go to Your Heart

Never let success go to your head, and never let failure go to your heart. — Natural Life Don’t let success go to your head. It can tear it apart. And don’t let failure go to your heart. It can break it. Keep a little balance as you market your books. Stay focused. And have […]

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All You Have to Do Is Read!

This is where the magic happens. All you have to do is read! What a great image! And a great tip.

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Jeff Davidson: To Authors Who Exaggerate: Stop!

If you can succinctly answer the fundamental question, “according to whom,” then you might have something. Did an industry magazine refer to you in such a way? Do you hold a confirming trademark? Does a professional association, in print, regard you as their industry guru? Has your book actually appeared on the New York Times […]

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Seth Godin on Book Covers

I’ve seen a lot of bad covers even this year from major publishers as well as small publishers and self-publishers. That shouldn’t be happening. Book covers are too important in helping to sell a book. No author or publisher should ever settle for an adequate book cover. They should only settle for a fantastic cover […]

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Persistence: What You Have Control Over

When you are writing a book, you have lots of control over the content, style, and format of your book, but once you start to market, you lose a lot of control. You can’t force media to feature you…

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Book Marketing Tip: Your Attitude

Your job is simple: Keep doing the things you need to do to market your books. Promote your books until you discover the actions that really produce results; i.e., book sales. Then keep doing those actions. Stay positive. Keep promoting. And you’ll make more book sales than those authors who give up too quickly.

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