book design

Bestseller Book Covers: Crude by Bill Nemmers

Here’s the first book to receive my Bestseller Book Cover Seal of Approval. That is a great book cover and a wonderful social media graphic (that is eminently shareable).

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Bestseller Book Cover Seal of Approval

In my experience, at least 70% of all book covers really fail at selling a book (whether the book is self-published or brought out by one of the large New York publishers). The book covers either don’t look right, lack any kind of design sense, signal that the book is an afterthought rather than a […]

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Seth Godin on Book Covers

I’ve seen a lot of bad covers even this year from major publishers as well as small publishers and self-publishers. That shouldn’t be happening. Book covers are too important in helping to sell a book. No author or publisher should ever settle for an adequate book cover. They should only settle for a fantastic cover […]

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Self-Publishing the Right Way: Following Traditional Book Guidelines

As a book consultant and publicist for over 20 years, I see a lot of forthcoming or just printed books. Thanks to technology and the changing landscape of book distribution, anyone can publish and distribute a book. What I have seen recently frustrates me. If you are producing a book, spending the money to format […]

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Book Cover Paper Stock and Finish: What Makes It Different?

When I pick up a book that just feels welcoming (e.g., The Art of Racing in the Rain), how do I find somebody who can tell me what makes it different? John’s Book Design Answer: Your book designer should know about cover stock and finishes. If they don’t, that’s sad. Your book printer should also […]

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Do You Need a New Book Cover?

Have you ever considered a new book cover for your book? Do you think the cover doesn’t matter? Read this story that a friend sent me recently: I changed my cover art when my son, who had created the original art, was old enough to not have his feelings hurt. Overnight—with nothing but a new […]

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