authors

Why You Should Love Children’s Ebooks (and Books!)

Here are 18 reasons why you might want to write children’s ebooks or children’s books (besides loving the child inside yourself): 1. Children’s books are evergreen. They never go out of style. More . . .

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A polished book-marketing plan nails it

Emily Liebert’s debut novel, “You Knew Me When,” won’t appear in stores until early September, but Penguin has sent out advance galleys with a three-bottle set of nail polish. As an example of what authors are doing to push their books, this is an interesting — if quirky — case. The nail polish isn’t just […]

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David Ogilvy: How to Write

Back in 1982, advertising copywriter David Ogilvy sent out a memo on how to write. As he noted, the better you write, the higher you will go in Ogilvy & Mather (the advertising agency he founded). While these hints are great for advertising copywriters, they are also generally valuable to book authors as well (except, […]

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How Do I Compete with Other Novelists?

The competition is fierce, both for fiction and nonfiction — especially with the new ebook and print-on-demand technologies allowing anyone to publish. But, as you noted, most sell few books. To sell more books, you really have to establish relationships with websites devoted to the genre of your novel (or the subject of your nonfiction […]

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