Seth Godin on Horizontal Book Launches

Seth Godin on Horizontal Book Launches

The discovery issue still remains. So I’m hoping you will consider taking a chance as I ask my core fans to sign up for a pre-order of multiple copies. Three or eight or even more copies, the first off the press, sold at a radical discount, to readers who also become passionate distributors. Fans who will hand-sell the book to colleagues and friends. Individuals who will use them to teach or inspire, to get everyone on the same page. Horizontal movement, side to side, person to person, not top down. That’s a horizontal book launch.

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