Michael Levine: Ten Commandments for Dealing with the Media

Michael Levine: Ten Commandments for Dealing with the Media

A little story first: Michael Levine once sent out a great package for his book, Lessons at the Halfway Point (Celestial Arts). The package included three pages with cartoons at the top and some brief information about the book at the bottom.

The fourth page was excerpted from Reader’s Digest, which featured a quote from his book in their Quotable Quotes section: “Having children makes you no more a parent than having a piano makes you a pianist.” Such a quote subtly gives the Reader’s Digest seal of approval on the book.

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