Jeff Davidson: To Authors Who Exaggerate: Stop!

Jeff Davidson: To Authors Who Exaggerate: Stop!

If you can succinctly answer the fundamental question, “according to whom,” then you might have something.

Did an industry magazine refer to you in such a way?

Do you hold a confirming trademark?

Does a professional association, in print, regard you as their industry guru?

Has your book actually appeared on the New York Times Best Seller list (and not as a one-day Amazon phenomenon that you orchestrated)?

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