An insidious trend is impacting authors, writers, poets, and all creative individuals everywhere. As a result of the Amazon.com review process, virtually anyone can post anything about any intellectual property at any time. Such postings can be made independently of whether or not one has actually, say, bought and read the book, or has anything coherent to say about it. In Amazon’s quest to provide a forum for users, all reviews (those thoughtfully written as well as those that represent vicious attacks on the book or author himself) are considered fair game.
Amazon’s belief is that a diversity of opinion benefits all. Does it? Suppose you have written a book that’s taken you months or years of your life. You’ve painstakingly researched and/or experienced everything that goes into every page. On a bright, sunny day, your book is finally listed on Amazon.com for all to see. Several reviews begin to appear. Suppose they’re all favorable: you receive ten 5-star reviews.