Jeff Davidson: Choosing an Article Topic

Jeff Davidson: Choosing an Article Topic

Focus on Your Potential Readers

If you concentrate for a moment on who will be reading your article and what impact it will have on them, your writing will flow more smoothly. Think of the last time you wrote a letter to a friend or relative. Your writing task was on a one-to-one basis and your target audience was perfectly defined. Your words and ideas probably flowed freely. You can achieve the same effect when you precisely define the target group that will be reading your article. If it helps, write the name of your target group on the top of your outline, such as peers, project staff, or executives earning over $180,000 per year.

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