Note: The actual price of your book has to meet two qualifications:
1. It can’t be too low that you don’t make any money.
2. It can’t be too high for your market. If your potential readers are accustomed to buying books like yours for $4.95, you are generally better off meeting that price. Of course, you can charge a premium for your market if you can convince potential readers that your book is worth the more than other books in that specific marketplace (for example, business books or self-help books or first-time novels).