Relationships

Joe Bovino: Hosting a Book Launch Party

Guest post by Joe Bovino, author of Field Guide to Chicks of the United States It was now or never. My business partner and I had decided to throw a festive party at a swanky hotel bar in West Hollywood.

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Seth Godin on How You Make People Feel

In a blog post many years ago, Seth Godin declared the following 98% rule: By a factor of three, what you do is not nearly as important as how it makes people feel.

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John Legend on Love

A just society is one built not on fear or repression or vengeance or exclusion, but one built on love. Love for our families. Love for our neighbors. Love for the least among us. Love for those who look different or worship differently. Love for those we don’t even know. — John Legend

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Friends Who Read Together Do Epic Shit Together

Friends who read together do epic shit together. Enlightenment Is Sexy!

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Interviews: How to Create Relationships with Key Media People

Would you like to know an effective way to create a real relationship with a top-tier media contact? It’s really quite simple. Just follow what Darrell Gurney, the Career Guy, did back in 2008.

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Book Marketing Q&A: Search Engine Optimization

When it’s tough to rate for a general keyword, discover the keywords you do rate well for and optimize for them — as long as they are actually terms your targeted audience would search for. It doesn’t do any good to rate for “book reviews by tigers” since I don’t know anyone who would search […]

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Names Are Forever, Even After Death

Your name will be on your tombstone. It is the index of your history. A person’s name is an important thing. It can help you or it can hurt you. Your #1 Goal: You want everybody to be able to call you by name.

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What is Love! – a short story by Gail Berry

You know when you don’€™t have it, but you don’t always know when you do have it. It happens quickly and it takes time. You can’€™t make it come. You can’€™t hold it to you. Love is free – a gift.

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