Marketing

Super Bowl 2015 Commercial: Believe in Your Dreams!

Microsoft Super Bowl Commercial 2015: Estella’€™s Brilliant Bus A great story presented as a Super Bowl 2015 commercial. Believe in your dreams! Estella Pyfrom brings technology access to kids…

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When Buying Something, Watch the Wording of the Promise

Be careful when you are buying something online. It’s easy to fall for dubious promises. For example, here’s a pitch I read online today: You will discover 3 free and fast ways to make up to $150,000 from your book — before it’s even published. It might be a great program, and a great promise, […]

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4 Ways to Make Up to $40,000 Before Your Book Is Published

How do you make up to $150,000 from your book before it’s even published? Here are four ways that you can make anywhere from $5,000 to $150,000 before your book is published: 1. Coaching and consulting 2. Bulk sales to corporations, associations, or catalogs 3. Presales to your tribe or subscribers 4. Advertising in or […]

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Mutual Facebook Friends Make Great Partners

Who do you share friends with on Facebook? The people you share the most Facebook friends with are the people you want to partner with to sell more books. They will make your best partners and you, in turn, will make their best partners.

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7 Reasons You Should Be Active on Pinterest

No matter what kind of book you have written or product you have created or service you offer, Pinterest can send you a ton of avid customers to your website, sales page, email squeeze page, Amazon book page, blog, etc.

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Jim Misko: How to Do a Statewide Book Tour for Your Novel

In this article my friend Jim Misko describes how he organized and carried out a statewide book tour for his new novel. Here’s how he titled this article: From Omaha to Ogallala: The Nebraska book tour of James A. Misko for his new novel As All My Fathers Were. Note: Jim sold 720 copies of […]

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Seth Godin on The Bestseller Effect

There are two markets for books (and music). The first market consists of grazers, collectors, or omnivores. They make the market happen. They read a lot of books. They visit the library often. They have 2,000 LPs in their collection. They listen and read around the edges. The second market consumes in response to the […]

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Avoid the Perfect Book Syndrome, Aim for the Perfect Reader Experience

Avoid the Perfect Book Syndrome, Aim for the Perfect Reader Experience This headline features one of the key tips that product launch king Jeff Walker offers in a free video you can find right here: http://www.productlaunchformula.com/sw/?20085. Of course, he talks about it as avoiding the perfect product syndrome. And aiming for the perfect client experience. […]

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