Marketing

Jim Carrey on Doing What You Love

You can fail at what you don’€™t want, so you might as well take a chance on doing what you love. -€” Jim Carrey

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Ernie Zelinski: Creative Book Marketing Strategies

Below are a few of self-publisher Ernie Zelinski’s favorite ways to sell his books. Ernie is the author of Career Success Without a Real Job: The Career Book for People Too Smart to Work

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Jeff Davidson: Tools in Your Book Author Arsenal

The average person simply does not realize that the media needs them. Newspapers, magazines, and other media are constantly looking for stories and press releases that they can run to fill their pages. Looking in the papers and seeing what others had sent in made me realize that every other thing that I was doing […]

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To Sell More Books, Show Don’t Tell

They told me I’d like it, but they didn’t show me. The response rate goes up multifold if you show people rather than tell people. Learn the difference.

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Interviews: How to Create Relationships with Key Media People

Would you like to know an effective way to create a real relationship with a top-tier media contact? It’s really quite simple. Just follow what Darrell Gurney, the Career Guy, did back in 2008.

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Book Marketing Q&A: Search Engine Optimization

When it’s tough to rate for a general keyword, discover the keywords you do rate well for and optimize for them — as long as they are actually terms your targeted audience would search for. It doesn’t do any good to rate for “book reviews by tigers” since I don’t know anyone who would search […]

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Persistence: What You Have Control Over

When you are writing a book, you have lots of control over the content, style, and format of your book, but once you start to market, you lose a lot of control. You can’t force media to feature you…

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Jeff Davidson: Author Interview Questions

Guest Post by Jeff Davidson – So, you wrote a book! What can you be expected to answer, whether the questions come from a reporter, the marketing director from your publishing house, or anyone in bet…

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