About a year ago I did some work for an author (Robert Medley) to build a website and generate traffic to his site. Because I was an expensive option, he eventually decided to let me go. He has since hired someone new to revamp his website at http://www.successforyourchildren.com. It’s not a bad looking redesign, except […]
What would make you impressed with technology? What are you looking forward to with the new technological possibilities: The Apple Watch, Oculus virtual reality, printable snacks, wafting scents, a $20 smartphone, a new alternative to email (without spam)?
Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo.
Here’s my I-Don’t-Have-Any-Time Hour-a-Day Book Marketing Plan: Do one thing a day. Focus on creating relationships with high-traffic targeted websites (targeted to your audience or your topic). . . .
Think of the size of the iPad market when Microsoft’s Office app is download 12 million times in little over a week. How can you service that market? How can you reach it? But don’t create one of those iPad apps that gets downloaded 10 times and dies.
When compared to the average smartphone performance, iPhones had 17% higher CTRs (click through rates) while delivering CPCs (costs per click) that were 1% lower. While Windows Phone 8 delivered 150% higher CTR with only a 1% higher CPC.
Key takeaway: When paying for Google ads, know that many people will see your ad and respond or not from their mobile phones or tablets. Consider where you send them when they click on your link. Make sure the destination website is mobile ready.
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