Business

Mobile Marketing Stat of the Day: April 6, 2014

Think of the size of the iPad market when Microsoft’s Office app is download 12 million times in little over a week. How can you service that market? How can you reach it? But don’t create one of those iPad apps that gets downloaded 10 times and dies.

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Mobile Marketing Stat of the Day: April 5, 2014

When compared to the average smartphone performance, iPhones had 17% higher CTRs (click through rates) while delivering CPCs (costs per click) that were 1% lower. While Windows Phone 8 delivered 150% higher CTR with only a 1% higher CPC.

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Mobile Marketing Stat of the Day: April 4, 2014

Mobile devices now account for 53% of Facebook’s ad revenue (as of the 4th quarter of 2013). That’s compared to 23% in the 4th quarter of 2012.

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Mobile Marketing Stat of the Day: April 3, 2014

Key takeaway: When paying for Google ads, know that many people will see your ad and respond or not from their mobile phones or tablets. Consider where you send them when they click on your link. Make sure the destination website is mobile ready.

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Mobile Marketing Stat of the Day: March 31, 2014

Over 70 billion mobile apps have been downloaded thus far! That’s 10 times the number of people on the planet!

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Mobile Marketing Stat of the Day: March 30, 2014

Mobile phone penetration, as measured in the number of subscriptions, has exceeded the total population of the world. That’s more than 7 billion mobile phones!

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How to Cultivate a Celebrity Author Image

Would you like to create a celebrity author image? Here are 7 ways you can cultivate your celebrity image as a book author: Get a Photo — Whenever you’re speaking on the same bill with a well-known politician, media personality, or other household name, hail any photographer in sight and ask if he/she would mind […]

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11 Examples of Epic Content Marketing

Here are 11 examples of epic content marketing that produces results. 1. Adobe’s CMO.com 2. American Express’s OPEN Forum 3. Coca-Cola Journey 4. Brian Clark’s Copyblogger 5. Google’s Zero Moment of Truth

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