Book Marketing

Book Marketing Tip: Include Love

All businesses should include love for their customers as part of their brand strategy. Also love for employees, partners, suppliers, etc. — John Kremer If you love your readers, your readers will love you!

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Book Marketing Q&A with John Kremer, Session 1

On April 12, 2015, I hosted my first new Book Marketing Q&A with John Kremer webinar. Here are a few of the things covered during this webinar: What to look for in a service provider who could help you market your books. And what to pay. How to use social media effectively, especially Facebook, Twitter, […]

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Mobile Marketing in 2015 and Beyond

If your website isn’t mobile friendly, you will lose visitors and sales. And, finally, if you aren’t using other mobile tools (apps, push notifications, etc.), you will be missing a lot of new opportunities. Yup, it’s the year of mobile marketing!

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Book Marketing Tips from Oprah Fans

We cannot change the direction of the wind, but we sure can change the direction of our sails. — Michelle Lorusso John’s Book Marketing Tip: We can’t control the outside influences that might affect how and when we market our books, but we can control how we work with those influences. And we control what […]

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Book Authors Among the Time 100 Most Influential People

In this year’s list of Time’s 100 Most Influential People, there are good number of them that have written a book. Here’s a partial list of book authors on the Time 100 list.

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Book Marketing Tip: Your Attitude

Your job is simple: Keep doing the things you need to do to market your books. Promote your books until you discover the actions that really produce results; i.e., book sales. Then keep doing those actions. Stay positive. Keep promoting. And you’ll make more book sales than those authors who give up too quickly.

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Publicity Opportunities: Fast Company Magazine

Fast Company is a monthly business, investment, marketing, personal finance, and technology magazine.

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Book Marketing Tip: Keep Moving Forward

Book Marketing Tip No matter how many rejections you get from the media, no matter how many “no’s” you hear, no matter how many times your JV partners don’t follow through, keep moving. Move forward. Keep on truckin’!

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