The average person simply does not realize that the media needs them. Newspapers, magazines, and other media are constantly looking for stories and press releases that they can run to fill their pages. Looking in the papers and seeing what others had sent in made me realize that every other thing that I was doing […]
If you can succinctly answer the fundamental question, “according to whom,” then you might have something. Did an industry magazine refer to you in such a way? Do you hold a confirming trademark? Does a professional association, in print, regard you as their industry guru? Has your book actually appeared on the New York Times […]
I’ve seen a lot of bad covers even this year from major publishers as well as small publishers and self-publishers. That shouldn’t be happening. Book covers are too important in helping to sell a book. No author or publisher should ever settle for an adequate book cover. They should only settle for a fantastic cover […]
They told me I’d like it, but they didn’t show me. The response rate goes up multifold if you show people rather than tell people. Learn the difference.
Would you like to know an effective way to create a real relationship with a top-tier media contact? It’s really quite simple. Just follow what Darrell Gurney, the Career Guy, did back in 2008.
When it’s tough to rate for a general keyword, discover the keywords you do rate well for and optimize for them — as long as they are actually terms your targeted audience would search for. It doesn’t do any good to rate for “book reviews by tigers” since I don’t know anyone who would search […]
When you are writing a book, you have lots of control over the content, style, and format of your book, but once you start to market, you lose a lot of control. You can’t force media to feature you…
Guest Post by Jeff Davidson – So, you wrote a book! What can you be expected to answer, whether the questions come from a reporter, the marketing director from your publishing house, or anyone in bet…