Book Marketing

Self-Publishing Hall of Fame: Derek Walcott

Derek Walcott, Nobel-Prize winning poet and playwright, wrote his first poem at the age of 14. Before the age of 20, he self-published his first poetry collection and also produced his first play. Walcott was awarded the Nobel Prize for Literature for his reimagining of The Odyssey (Omeros), his books of plays (including his most […]

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Self-Publishing Hall of Fame: Milo Yiannopoulos

On June 6, 2017, Milo Yiannopoulos’s latest title Dangerous Milo hit #1 on Amazon during its first day on sale. After his original publisher Simon & Schuster dropped the book due to controversy, Milo self-published the book under his own Dangerous Books imprint.

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Make Publishing Fun: Book Marketing Advice from John Kremer

Earlier this year, I was interviewed by Kathryn Guylay for her Make Publishing Fun Summit. Listen in as I talk about marketing your books and selling lots more copies of your books. Nugget #1: Spea…

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Bulk Book Orders: Offering Bonuses for Bulk Orders

If you want to encourage readers, companies, and organizations to buy multiple copies of your books, offer them incentives. Can’t figure out what to offer them? Check out what Dustin Mathews …

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Book Marketing Secret: Not Everything That Counts Can Be Counted

Not everything that counts can be counted. You can count sales. You can count fans and followers. You can count pins and tweets. But you can’t count passion. You can’t count commitment.…

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Bestseller Book Covers: Crude by Bill Nemmers

Here’s the first book to receive my Bestseller Book Cover Seal of Approval. That is a great book cover and a wonderful social media graphic (that is eminently shareable).

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Bestseller Book Cover Seal of Approval

In my experience, at least 70% of all book covers really fail at selling a book (whether the book is self-published or brought out by one of the large New York publishers). The book covers either don’t look right, lack any kind of design sense, signal that the book is an afterthought rather than a […]

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31 Reasons to Do Webinars to Market Your Books

Here are 31 reasons why you should be using webinars to market your books, products, consulting, and other services. Engage people. Webinars are the best form of engagement in the online world. The only thing that can beat them are one-on-one or one-to-many in-person talks.

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