Book Writing and Book Marketing Articles

Book Writing and Book Marketing Articles

Fritz Foy, Macmillan’s executive vice president for digital publishing and strategic technology, said that in limited testing the Next Big Book tool had already provided insights.

“The one I couldn’t believe was the absolute overlapping correlation between traffic to an author’s Wikipedia site to book sales,” Mr. Foy said. “It is such a tight correlation that at first I thought it had to be wrong.”

The company has also found correlation between spiking interest on Goodreads, the social media site owned by Amazon, and sales at Barnes & Noble stores.

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