Book Publicity: How to Write a Pitch Letter

Book Publicity: How to Write a Pitch Letter

Here are seven key points in writing a pitch letter:

1. Keep it short. Not more than one page.

2. Get right to the point. Don’t dilly-dally.

3. Lead off with a strong point. Tie into a current news story. Ask a leading question that gets them thinking. Tell a very short story that leads into the value of your book.

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