Avoid the Perfect Book Syndrome, Aim for the Perfect Reader Experience
This headline features one of the key tips that product launch king Jeff Walker offers in a free video you can find right here: http://www.productlaunchformula.com/sw/?20085.
Of course, he talks about it as avoiding the perfect product syndrome. And aiming for the perfect client experience. But it’s the same thing.
In this video he also describes Sideways Sales Letters — the key to selling almost anything on the Internet in today’s world.