A polished book-marketing plan nails it

A polished book-marketing plan nails it

Emily Liebert’s debut novel, “You Knew Me When,” won’t appear in stores until early September, but Penguin has sent out advance galleys with a three-bottle set of nail polish.

As an example of what authors are doing to push their books, this is an interesting — if quirky — case. The nail polish isn’t just some random bribe for book reviewers; it’s part of a carefully designed marketing plan to attract attention from media and potential readers: “You Knew Me When” is about a successful cosmetics executive. Naturally, she cares about her nails.

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